Ready to Live Confidently?

Ready to Live Confidently?

Confidently is your personal, pocket-sized, confidence coach.

We’re developed by a team of PhDs with decades coaching elite performers.

Our system delivers custom, adaptive mental fitness training programs based on best-practices in high-performance mindset coaching.


Transform Your Life

Confidently unleashes your inner greatness by making high-performance coaching easy, fun and effective.

Through daily, science based quests, we help you boost your ability to excel under pressure, level up your habits and improve consistently over time.

Daily Confidence Workouts

Live Confidently

Together, we’ll make Confidence a fun, effective, daily habit costing just pennies a day*. You’ll get more confident with personalized mindset coaching from the very best.

(Instead of $200 to $300 per hour)   

Daily Assessments

Reliable ways to benchmark and measure your growth

Daily Quests

Hundreds of adventures to learn core high-performance concepts

Daily Challenges

Activities to improve your ability to be your best when it matters most

Daily STEP Goals

A proven framework that makes reaching your goals easy

Master the Tools to Master the Moment

Live Confidently

Learn the 5 proven areas of the high-performer AND access core training in key, transferrable life skills.



Master Optimism, Motivation & Resilence

Positive Mental Outlook

Maintain a positive mental outlook and energy with Thrive tools


Reach out, build support and build your village

Build Your Village

Having a village we can lean on for information, emotional support, and just to feel connected is key to success.


Set STEP goals, reflect and journal to sustain growth


Are the primary ways we measure progress and keep ourselves on track


Taking care of ourselves with rest, recharging and recovery

Recharge & Recover

Sleep, recovery, self-care and self-compassion are among the most important, research validated keys to top performance.


Manage Emotional Energy and Focus when it matters

Focus & ENERGY

Dialing up or down our emotional energy and focusing and refocusing with proven tools


Get more confident with transferrable, core life skills

Skills that Matter

Like public speaking, leadership, start-up venture founder mindset, test-taking, job search and more.

What is Confidence?

Think of your mind as the internal operating system running the hardware of our brain. And our mindset is the set of programs driving how we think, act, and ultimately show up in the world.

High performers are trained and armed with tools to optimize focus, regulate energy, make sound evaluations, manage stress, and more.

As we sharpen these tools, we approach tasks with the confidence to perform our best when it matters.

Watch the video to learn more.


Win from Within

We created Confidently because we believe that everyone should have access to high-performance mindset coaching. Our team is passionate about making it as easy as possible for others achieve peak potential.

An experienced entrepreneur and one of the former co-founders of AND1, a basketball brand that reached over $200 million in annual sales and took market share from Nike, Reebok, and adidas. He has over twenty-five years of experience in start-ups across both B2C and B2B.

Dr. Amy Athey

Dr. Amy Athey

Co-director of Science

A national leader in Performance Psychology and the training of Mental Fitness with over 20 years of working with elite performers, coaches, teams, medical professionals and organizational leadership. Currently the Chief Wellness Officer at the University of Arizona.

Dr. Alex Auerbach

Co-director of Science

An experienced professional with a focus on helping other people figure out how to be great at what they do. He has served as the Director of Clinical and Sport Psychology at the University of Arizona, worked with professional athletes, Olympians, elite military units and for NBA teams.

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