About Us

Confidently exists to Empower Everyday Greatness.Meet the Team below, and feel free to get in touch.


Who We Are

Tom Austin
Tom Austin Co-Founder & CEO

Former Co-founder at AND 1, helped grow it to over $200 Million in sales. 25 years in entrepreneurship. Wharton Undergrad, Masters in Psychology from Upenn and MFA from USC

Dr. Amy Athey
Dr. Amy Athey Co-Founder & Head of Product

Associate Athletics Director, Psychology & Wellness, University of Arizona National Leader in sport psychology; 20 years with elite athletes, Police, C-Level executives

Dr. Alex Auerbach
Dr. Alex Auerbach Co-founder and Head of Channel Partnerships

Clinical and Sport Psychologist, University of Arizona. Former NCAA & NFL Asst. football coach; 6 years performance psychology consulting

Unleash Your Warrior Mind

Get In Touch

If you want your own virtual coach, have an organization who wants to use performance coaching at scale, or want a strategic alliance, get in touch.

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