Duel Your Way to a Better You in 2021

Trash-talk Your Way to a Better You

Dooli is the ultimate social motivation app. Built by a team of sport psychologists, Dooli lets you set challenges, invite in friends, select a funny penalty if you don’t finish, and have some fun along the way.

Push each other to grow, or just push each other’s buttons. It’s that easy. 

Release date is January 15, 2021. 

2020's Been a Grind. Let's start 2021 Right.

Coming February 1, 2021.  Get on the list.


Still on the fence? Here’s some science. When done with our model, trash-talking is a valuable tool for motivation, regulating emotions and maintaining focus. In fact, it also promotes social connection, develops cognitive flexibility, defuses tension — and can improve psychological trust in teams.

The key is to focus on trash-talk that’s intended to be funny and engaging, not trash-talk meant to attack, injure, or hurt.

Want to learn more? Sign-up today!

The Team

Dr. Amy Athey

Dr. Amy Athey

Co-director of Science

A national leader in Performance Psychology and the training of Mental Fitness with over 20 years of working with elite performers, coaches, teams, medical professionals and organizational leadership. Currently the Chief Wellness Officer at the University of Arizona.

Dr. Alex Auerbach

Co-director of Science

An experienced professional with a focus on helping other people figure out how to be great at what they do. Alex has served as the Director of Clinical and Sport Psychology at the University of Arizona, worked with professional athletes, Olympians, elite military units and for NBA teams.

An experienced entrepreneur and one of the former co-founders of AND1, a basketball brand that reached over $200 million in annual sales and took market share from Nike, Reebok, and adidas. Tom has over twenty-five years of experience in start-ups across both B2C and B2B.  And is a trash-talking savant.