Trash-talk your Way to a
Better 2021

Sign up for our FREE guide to trash-talking. Learn how to trash talk for fun — and how to use this tool to make yourself (and your teams) more high-performing.

Get More Confident

Trash-Talk is an art and a science that boosts Performance

Trash-talking when done well promotes cognitive flexibility, uses humor, makes us less attached to specific ideas as real — and helps to promote psychological trust in teams, providing it’s a shared cultural norm.

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The Team

An experienced entrepreneur and one of the former co-founders of AND1, a basketball brand that reached over $200 million in annual sales and took market share from Nike, Reebok, and adidas. Tom has over twenty-five years of experience in start-ups across both B2C and B2B.  And is a trash-talking savant.

Dr. Amy Athey

Dr. Amy Athey

Co-director of Science

A national leader in Performance Psychology and the training of Mental Fitness with over 20 years of working with elite performers, coaches, teams, medical professionals and organizational leadership. Currently the Chief Wellness Officer at the University of Arizona.

Dr. Alex Auerbach

Co-director of Science

An experienced professional with a focus on helping other people figure out how to be great at what they do. Alex has served as the Director of Clinical and Sport Psychology at the University of Arizona, worked with professional athletes, Olympians, elite military units and for NBA teams.